I’ve been working on a new logo for Cima Coppi, something more powerful, iconic and that captures the core ideas of Cima Coppi more than the hat does from years back. I’d like to hear feedback on the design. Like it? Hate it? Leave a comment and let me know what you think, or vote in the poll (poll closed).
The inspiration for the logo were numerous factors. The double “C” in Cima Coppi, the green kite which marks the Gran Premio della Montagna (the mountain climb peak… or cima), the curves found in many switchbacks of the winding mountain climb, a sort-of ‘infinite’ cyclical element (at least optically) of using recycled/reclaimed materials.
I’ve long used Neutraface for the font on many Cima Coppi elements as I prefer it to both Futura and Century Gothic. I think its a better ‘weighted’ font, but I’m no typography expert. I like it’s architectural roots, deco elements and simple functional geometry. That part for me was easy.
The logo itself continues the idea of simple geometry, function and adds colour. I think that’s what Cima Coppi is about in many ways – simplicity, functionality and colour.
The old logo for direct comparison:
EDIT #2: Based on more feedback, and some good conversations, the world champion colours will have to wait until someone wins the world championship wearing a Cima Coppi jersey. Until then, I’ve dropped two stripes, making it just three stripes continuing the ‘three-colours’ theme of Cima Coppi. This allows us to reflect the idea of hub manufacturing in our near future.
Cima Coppi Canada:
Cima Coppi Spain:
I don’t know if that means that the future Cima Coppi headquarters needs to be in Moldova? I won’t take the association that far. Well, keep giving me feedback, I appreciate hearing it from those who have, as I can’t push this thing forward alone.