New Pro-Tour team: Garmin-Cervélo

Word is, after two great years in the Pro-peloton the Cervélo Test Team will not continue for the 2011 season. Instead, Cervélo bicycles has decided on a merger with the Garmin-Transitions Team, and to become at the very least the bicycle supplier for the Garmin Team next season. At this point, there is little concrete information as to whether or not Cervélo plans to be more than an equipment sponsor. Is it too much to hope for a team with a primary sponsor which is Canadian bike company along with (potentially) four Canadians riding for them: Ryder Hesjedal, Svein Tuft, Dominique Rollin and Christian Meier. Wouldn’t that be great? Certainly, with two teams merging into one, there will be some interesting roster decisions to be made. Early reports indicate that Thor Hushovd and Heinrich Haussler will continue to ride together with the new team. You can read more about the story here.

Anyway, due to my excitement about this news, I put together a little ‘concept’ for what I think the new bikes and team identity should look like. Both brands have a very strong pre-existing design concepts – Garmin with the orange and blue argyle and Cervélo with the red, black and white and ever-present é. So I say, meet in the middle, which often doesn’t work, but in this case I think it does, perfectly. My vote, which is odd because I love bold colours, is for keeping the argyle but making it a little more refined: Silver, Grey and Red.

Perhaps if I feel so inspired I’ll put together a concept for a jersey for this future team. Heck, maybe I could even make a wool jersey in that design. Wouldn’t it be great if a pro-tour team had merino jerseys for after the race for keeping warm? We could do that for them, anyone got spare cash for sponsoring a new cycling team?


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